AI Insights · Timothy · July 2023
Top 5 Travel and Local Apps in New Zealand Q2 2023: Performance Insights
Discover the performance trends of the top 5 travel and local apps in New Zealand for Q2 2023, including download rates and active user metrics.
In the second quarter of 2023, the top travel and local apps in New Zealand displayed varied performance trends in terms of downloads and active users. Data from Sensor Tower provides an in-depth look at these trends on a unified platform.
Air NZ saw consistent weekly downloads, starting at around 5.7K in late March and peaking at 5.9K by the end of June. The app also maintained stable weekly active users, fluctuating between 14.3K and 15.4K throughout the quarter.
Booking.com: Hotels & Travel experienced a slight decline in weekly downloads early in the quarter, dropping from 4.6K to 3.5K by mid-May. However, downloads rebounded to 4.2K by the end of June. The app's weekly active users showed a similar pattern, starting at 172.8K and reaching a low of 140.6K before recovering to 169.6K.
Hopper: Hotels, Flights & Cars demonstrated a steady increase in weekly downloads, beginning at 4K and peaking at 4.2K in late June. Weekly active users also exhibited a positive trend, starting at 9.5K and reaching 10.3K by mid-June before slightly decreasing to 9.9K at the end of the quarter.
Airbnb showed a gradual increase in weekly downloads, moving from 2.7K in late March to 3.5K by the end of June. The app's weekly active users had a minor fluctuation but remained relatively stable, ranging from 30.2K to 34.2K throughout the quarter.
Finally, Beam - Escooter sharing experienced a decline in weekly downloads, starting at 3.2K in late March and decreasing to 2.1K by the end of June. The weekly active users also followed a downward trend, dropping from 9.7K to 8.5K over the same period.
These insights from Sensor Tower indicate varying degrees of engagement and interest across the leading travel and local apps in New Zealand for Q2 2023. For more detailed data and further insights, visit Sensor Tower.